![]() All those advertising dollars–both invested in creating the spot (seriously, they actual rented that Lady Gaga song) and airing it for naught. But it was upstaged by a foam finger, Alan Thicke’s son dressed as Beetlejuice and Hannah Montana Gone Wild. ![]() It should have been memorable–it aired in almost every commercial pod. Everyone talked about it before the VMA’s, but no one was talking about it after. Ahead of the VMA’s, Kia’s new Soul commercial, featuring slimmed downed hamsters and that awful new Lady Gaga song was teased on media outlets and advertising industry blogs alike. Placing a spot in a highly-watched awards show may seem like a great idea, but a spot in such an event can be expensive, and its impact may fall short. Very few of us took them up on the offer. When putting together our August buys, almost all of our cable vendors tried to sell us on the VMA’s. Last week’s sizzle? The MTV Video Music Awards. In the 1930s, salesman Elmer Wheeler told his followers to “Sell the sizzle, not the steak.” That sentiment still holds true today. ![]()
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